being cool

August 22, 2016
recovery is cool

What is “Cool”?

Cool is as much a social construct as it is a function in our minds. Cool drives us to be different people- versions of ourselves we believe to be better.   How “cool” works in […]
June 19, 2017
drug addiction is not cool

This is Why You Thought Drug Addiction Was Cool and Why Recovery is Cooler

Unsurprisingly, in the growing age of neuroscience, “cool” is a thing that happens in the brain. As we have learned that the brain can’t get enough of anything associated with pleasure, it should be of […]
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